Impact of Digitalization on Hotel Industry Development

Abstract

This article considers the pressing issues associated with the impact of digitalization on the hotel industry development. The main focus is on the development factors and prospects of digital economics, as well as the fact that the hospitality industry is among the leaders in digital innovation and technology integration and use rate. The study of international experience and practices allowed the authors to identify the trends in the introduction of digital technologies into the hotel business and the changes in the hoteliers’ mindset about the lack of their use options. The authors outline in detail the prospects and the functional features of the groundbreaking innovations that can be used by hotels in order to improve their business efficiency. The paper analyzes the impact of digitalization on the hotel industry development through the examples of mobile, cloud, and virtual data security technologies. Further, the authors discover that the increased client requirements for mobility and comfort force hotels try out and use brand-new technologies in their everyday operations. The authors present a list of the most promising and relevant digital innovations along with the horizons they open. The results obtained made the authors draw the conclusion that digital technologies provide hotels with the possibility to improve their customer loyalty, reduce costs, especially for facilities and electricity, improve their business processes, operational efficiency, management and maintain the security of their business and clients in cyberspace.