Abstract
The large consumption of food travel vlogs during the COVID-19 pandemic shows its potential for destination promotion. However, little research has been done on this video form. This study explores the difference in food travel vlogs, short videos, live videos, and DMO promotion videos (DPVs) and concludes four distinctive characteristics of food travel vlogs (storytelling, authenticity, intimacy, and presence) through 38 semi-structured interviews. A Stimulus-Organism-Response (SOR) model-based conceptual framework is proposed to help understand the mechanism underlying the influence of food travel vlogs on travellers. This study hopes to provide theoretical and practical implications for destination management and vlogging practices.
Author supplied keywords
Cite
CITATION STYLE
Li, W. (Max), Kim, Y. R., & Scarles, C. (2023). What Makes People So Fond of Food Travel Vlogs? A Preliminary Study. In Springer Proceedings in Business and Economics (pp. 154–159). Springer Nature. https://doi.org/10.1007/978-3-031-25752-0_17
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
