Crisis Management in the Tourism Industry-The Role of Social Media Platforms

  • Antony J
  • Jacob J
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Abstract

The tourism industry is highly susceptible to various forms of risks operating in the industry that occur and go unattended over a period of time. Social media could be effectively used to address the risks. Studies, however, on social media and its role in crisis management are few in spite of a consistent e mphasis on the importance of social media in the tourism industry, specifically, its role in crisis management. This paper provides a review of the current state of affairs and provides a framework to involve social media research in crisis management in tourism.

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APA

Antony, J. K., & Jacob, J. M. (2019). Crisis Management in the Tourism Industry-The Role of Social Media Platforms. Atna - Journal of Tourism Studies, 14(1), 83–96. https://doi.org/10.12727/ajts.21.5

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