Book Review: Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites

Abstract

Kastman Breuch sees a pressing need for organizations with complex Web sites to leverage social media feedback in their usability research. After reiterating the opportunity social media afford organizations to involve audience members in the design of complex Web sites, Kastman Breuch moves on to Chapter 2, a comprehensive yet accessible literature review of rhetorical audience theory. [Extracted from the article]