A Study on Competitive Advantage of Chinese Tourism Corporation in Terms of Enterprise Competence Theory: A Case Study of Home Inn Group

Abstract

Since the competition is becoming increasingly fierce among tourism corporations, there is a crucial problem about how to cultivate competitive advantage for them. In this research, we study to find out the answer based on enterprise growth theory, and aim to work out the three main dimensions to construct a theoretical model for establishing a standard of evaluating corporate competitive advantage. After reviewing the literature, we analyze and choose those crucial factors to be the dimensions of the competitive edge 3D modeling, and take a case study of limited-service hotel (Home Inn) to illustrate the theory, and then describe Home Inn's competitive strength, the growing pathway and stages and conclude findings and implications.