Encouraging people to interact with interactive systems in public spaces by managing lines of participants

Abstract

To attract visitors and encourage them to interact with interactive systems such as digital exhibitions, digital public art, and digital signage in public spaces, this paper proposes a method to not only attract passersby’s attention but also maintain their attention until they interact with them by managing the situation in which someone is experiencing it and several people are forming a line. Our proposed method changes the experience time of the interactive system based on the presence of people interacting with the system. The experiments, held in real public spaces, showed that the proposed method counteracted the negative effect of crowded situations (which resulted from attracting many passersby), and increased the number of people who interacted with the system.