How Firms Go Digital? The Digital Transformation Path Analysis—— Evidence from Nike

Abstract

The digital transformation allows firms to break up traditional constraints and add value to firms in multiple ways. Many firms are using digital technologies to transform their way of doing business and further enhance their core competitiveness. Among them, Nike is an excellent digital transformer. Therefore, we use a digital transformation framework to explore how Nike goes digital successfully. This research has implications for those companies which are endeavored to looking for ways to implement digital transformation.