The purpose of the paper is to identify the main trends in the senior tourism development in Russia and to find out the main triggering factors which may entice local seniors to consume sport travel services. The study presented in the paper aims to examine the key determinants that should be taken into account in senior tourism marketing, as well as the specifics of consumer behavior in the consumption of senior sport tourism on the Russian emergent market. The anticipated results should fill the gap by identifying the current sport travel motivations of Russian seniors.
CITATION STYLE
Sheresheva, M., & Buzulukova, E. (2014). Senior sport tourism in Russia. In Social Networks and the Economics of Sports (pp. 59–73). Springer International Publishing. https://doi.org/10.1007/978-3-319-08440-4_4
Mendeley helps you to discover research relevant for your work.