Narrative Retribution and Cognitive Processing

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Abstract

In both narrative theory and evolutionary psychology, equitable-retribution—or the idea that punishments for committing a moral transgression should be equivalent to the transgression itself—is a centerpiece of discussion. This article reports results from a blocked within-subjects experiment that examined speed of cognitive processing and subjective rating of three types of narrative retribution: equitable-retribution; under-retribution, where punishment is absent for a transgression; and over-retribution, where punishment exceeds the severity of the transgression. Results suggest that narrative endings depicting equitable-retribution are processed more quickly and liked more than endings with under-retribution and over-retribution. In addition, liking seems to correspond with enjoyment for equitable-retribution and over-retribution; for under-retribution, liking seems to correspond with appreciation. Discussion focuses on implications for theory and extending the current experimental paradigm.

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Grizzard, M., Fitzgerald, K., Francemone, C. J., Ahn, C., Huang, J., Walton, J., … Lewis, R. J. (2021). Narrative Retribution and Cognitive Processing. Communication Research, 48(4), 527–549. https://doi.org/10.1177/0093650219886512

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