Reputation indicators of participating companies to united nations global compact

Abstract

UN Global Compact initiative is a universally accepted set of principles that presented for businesses. The aim behind the principles is encouraging businesses to align their operations and strategies with committed values in the areas of human rights, labor, environment, and anti-corruption. It seems to be presented for business, but also governments, labor, civil society organizations could be part of this initiative. Compared to the past, stakeholders, especially customers, consider the results of business activities on the environment and society to buy firms’ services and goods. Companies that provide positive contributions to not only economy but also environment and society gain reputation in the eyes of their stakeholders, and reputation is the most important asset of today’s corporations in the construction of competitive advantages. The purpose of this study is to examine corporate reputation components of companies in Turkey that are the members of Global Compact initiative. For this study, a content analysis will be conducted to determine reputation practices by investigating companies.