Parallel importation: An empirical investigation of online unauthorized distribution channels for luxury fashion goods

Abstract

Parallel importation is prevalent as billions of dollars worth of genuine products are sold by unauthorized distributors across countries. In this research, we offer one of the first empirical investigations of online parallel importation. We find that for luxury handbags, less expensive products, products with greater market interests and products available via the authorized channel have more parallel importation activities. In addition, there are fewer parallel importation activities for the more prestigious brand. © 2012 Springer-Verlag Berlin Heidelberg.