Thinking of Going Canting Again: A Study of Revisit Intention to Chinese Restaurants

Abstract

This study measures the impact of the fairness of price, quality of food, and quality of service on revisit intention of Chinese restaurants' consumers, mediated by consumer satisfaction. Purposive sampling technique is used for data collection along with snowball sampling technique. Two hundred questionnaires were answered through online Google forms. The analysis of the collected data is executed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The descriptive statistics are analyzed by SPSS software, and the influential statistics are analyzed by Smart PLS software. The analyses' findings concluded that food quality has a highly noticeable impact on consumers' revisit intention. Quality of service and Fairness of price also has a prominent effect on the consumer's revisit intention. Limitations and recommendations are also mentioned at the end of the study.