Analysis and application of design principle for mobile web: Using 19k wind website as example

Abstract

The development of mobile phone is rampant and abundant since ever. Its utilities expand in a huge leap to be the most indispensable personal device. This research aims at converting 19k Wind website, our prior research achievement, to a mobile phone interface, and exploring the principle of cell-phone web design. However, there are many constrains in mobile web design, such as small dimension for less functional keys, small display screen for less information and navigation space, small capacity for less micro-processing and memory volume. This research compared 12 large company websites and analyzed the proper web design principle to redesign the 19K Wind website. Six factors were emanated: visual image, visual intriguing, easy to read, easy to use, flat structure, and relevant information. © 2011 Springer-Verlag Berlin Heidelberg.