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Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China

  • Jun W
  • Weilong S
  • Fanglei W
  • et al.
Journal of Hospitality Management and Tourism (2019) 10(3) 20-28
DOI: 10.5897/jhmt2019.0267
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Abstract

… The research results were compared with an internationally recognized brand personality scale and a local brand personality dimension scale. The five dimensions of the Aaker …

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APA

Jun, W., Weilong, S., Fanglei, W., Zhaoli, X., & Yuanyuan, X. (2019). Research on a projected brand and perceived personality differentiation of tourist destination: A case study of Shandong, China. Journal of Hospitality Management and Tourism, 10(3), 20–28. https://doi.org/10.5897/jhmt2019.0267

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