The determinants of admission strategy and school choice: A case study of a private senior vocational school in Taiwan

Abstract

As the changing of population structure, the phenomenon of low-birth rate has been presented globally. We are also encountering a dramatically change in social structure which impacted the education development. The study aimed to discuss the relationship between the factors of business model for school and selection of students. In accordance with the business model generation that proposed by Osterwalder and Pigneur (2010), the study considers the factors as cooperation partner, operation item, resource, value position, customer relationship, channels of student recruiting strategy and the factor of student entrance. The result shows that major cooperation partner, resource, customer relation and student recruiting channels are significant positive factors to impact student’s selection. The contribution of the study is to provide a reference for private educational institution and proposed correspondent strategies to reduce the impact of low-birth rate for school.