The advent of social and digital media has influenced businesses and professions, including public relations. Research on how social media influences public relations practice abounds; however, these studies have mostly focused on the West, with Africa grossly...
CITATION STYLE
Anani-Bossman, A. A. (2023). The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana. In Public Relations Management in Africa Volume 1 (pp. 41–67). Springer International Publishing. https://doi.org/10.1007/978-3-031-26704-8_3
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