Decision-Making in Crowdfunding – The Value of Behavioral Issues in Collaborative Business Environments

Abstract

Collaborative behavior and cooperative issues gained attention with fast growing social networks. Especially, research in the rather novel funding form, called crowdfunding is rapidly increasing. Consequently, this paper addresses behavioral issues in the highly complex decision-making processes of various actors in crowdfunding. It (i) provides a detailed overview of current literature and (ii) its major outcomes on behavioral issues, as well as (iii) indicates research gaps in the field of crowdfunding and behavior decisions in terms of collaborative business environments.