Interactive experiences shape the perception of an artistic performance: Evidence from eye movements and physiological measures

Abstract

The present study investigates the impact of different interventions on the gaze patterns and physiological reactions of observers during the perception of Sediments, an abstract dynamic art work performed by the artist The Baltazars. Thirty-four participants watched the performance before and after participating in one of three interventions: one involving direct manipulation of the visual effects of the show via a tactile interface, one involving verbal exchanges about the performance, and one unrelated to the performance. Eye movements and electrodermal activity were recorded during the two exposures to the show. Results showed that the two interventions focusing on the show impacted visual exploration and physiological responses, beyond the effect of repeated exposure. Participating in an activity related to the artistic performance increased visual exploration and emotional arousal. In addition, interventions changed visual exploration in different ways depending on their content. Verbal exchanges led to a global visual exploration of the artistic performance whereas manipulation of the visual effects of the show led to a more local visual exploration of the show. Together, findings demonstrate that interactive experiences can modify the subsequent perception of an artistic performance.