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Internetbasierte Kommunikationsinstrumente zur Markenprofilierung

  • Burmann C
  • Stichnoth F
  • Becker C
Springer Berlin Heidelberg, (2010), 363-378
DOI: 10.1007/978-3-642-12508-9_26
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Burmann, C., Stichnoth, F., & Becker, C. (2010). Internetbasierte Kommunikationsinstrumente zur Markenprofilierung. In Social Web im Tourismus (pp. 363–378). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-12508-9_26

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