Abstract
In this chapter we will look at:{\textbullet}{\enspace}What a value proposition is, and is not{\textbullet}{\enspace}The different levels and types of value propositions{\textbullet}{\enspace}Why a value proposition approach is important to the growth of your company{\textbullet}{\enspace}Providing the important first step for effectively implementing a value proposition approach for your customers and your company{\textbullet}{\enspace}A process for developing value propositions{\textbullet}{\enspace}Creating a `golden thread' from market level to individual Customer Value Propositions (CVPs)
Cite
CITATION STYLE
Kelly, S., Johnston, P., & Danheiser, S. (2017). Value Propositions: So What Are They? In Value-ology (pp. 25–42). Springer International Publishing. https://doi.org/10.1007/978-3-319-45626-3_2
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