New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review

Abstract

Technological advances have facilitated the move from market-centric to user-centric commerce by enabling the progress towards S-Commerce from E-Commerce. Technologically advanced S-Commerce platforms have enabled collaborative commerce, which has led to the development of new commerce concepts such as sharing commerce. Unlike traditional E-Commerce or S-Commerce platforms, where the platform provider was burdened with more responsibility in ensuring the smooth flow of operations and transactions, sharing commerce offers a new approach, wherein both platform providers and users collaborate in ensuring process flow, growth, and development to co-create value and achieve sustainability. The research linking S-Commerce and sharing commerce is still in its early stages. Focussing on this aspect, this study conducts a systematic review to identify research questions relevant to S-Commerce and sharing commerce, related challenges, and the benefits of linking S-Commerce with sharing commerce. A total of 143 studies were selected using the keywords and review protocol, which were analysed to identify definitions, themes, issues, and benefits associated with S-Commerce and sharing commerce. The results obtained are explained and discussed in this study. The results provide a theoretical base for the emerging topic of sharing commerce.