Strategic Adaptation to Response the Covid-19 Pandemic: A Case Study of Automotive Spare Parts Company in Indonesia

Abstract

Supply chain disruption during the Covid-19 pandemic led to the weakening of many organizations and supply chains globally, including the automotive industry supply chains such as the biggest automotive spare parts company in Indonesia. This paper aims to analyze the strategic adaptation of automotive spare parts manufacturers in Indonesia to maintain the Company's business continuity during Covid-19 pandemic and examine the influence of the strategy applied by the company on profitability. We analyze that the company is always chasing cost leadership in its strategic action since before and during the covid-19 pandemic. To improve financial performance during the economic crises, the company has employed some strategies such as market development strategy, product diversification strategy, operating expenses controlling, and wiser financial management.