Case study of E-commerce business models

Abstract

The success of internet based businesses in the B2C segment in recent years is an indication of the events to unfold at the dawn of the new millennium. It is widely projected that the B2B segment is poised for a spectacular growth. However, a consistent definition and a framework for a business model for the internet based business are still non-certain. The present study is an effort to fill in this gap. The study purpose a three dimensional framework for defining a business model and apply it to the emerging market structure. Furthermore, the present study also identify certain factors that would guide organizations in their choice of an appropriate business model. © 2006 Asian Network for Scientific Information.