We examine the roles of husbands and wives in contemporary Muslim households in Turkey. In contrast to a widely-held assumption that Muslim husbands are the family decision-makers, we find many shared decisions. The nature of the family structure–nuclear or extended–also appears to be related to shared vs. gender-specific decisions.
CITATION STYLE
Alexander, M. (2015). Consumer Decision-Making in Modern Muslim Households. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 255–260). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_47
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