What eye movements and facial expressions tell us about user-friendliness: Testing a tool for communicators and journalists

1Citations
Citations of this article
15Readers
Mendeley users who have this article in their library.

Abstract

Technical solutions can be important when key communicators take on the task of making sense of social media flows during crises. However, to provide situation awareness during high-stress assignments, usability problems must be identified and corrected. In usability studies, where researchers investigate the user-friendliness of a product, several types of data gathering methods can be combined. Methods may include subjective (surveys and observations) and psychophysio-logical (e.g. skin conductance and eye tracking) data collection. This chapter mainly focuses on how the latter type can provide detailed clues about user-friendliness. Results from two studies are summarised. The tool tested is intended to help communicators and journalists with monitoring and handling social media content during times of crises.

Cite

CITATION STYLE

APA

Lindholm, J., Backholm, K., & Högväg, J. (2018). What eye movements and facial expressions tell us about user-friendliness: Testing a tool for communicators and journalists. In Social Media Use In Crisis and Risk Communication: Emergencies, Concerns and Awareness (pp. 205–225). Emerald Group Publishing Ltd. https://doi.org/10.1108/978-1-78756-269-120181014

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free