The Effect of Word of Mouth Communication and Price on Decision to Visit Bintaro Jaya Xchange Mall, South Tangerang

Abstract

This study aims to analyze the influence of word of mouth and price together on decisions visit to Bintaro Jaya Xchange mall..The samples consist of one hundred and fifty respondents. Test the coefficient of Determination (R2), Simultaneous Significant Test (F Test), and Significance Individual Parameters Test (t statistic test) used to the hypothesistest.Theresultsshowthat1).Thereistheinfluencebetweenwordofmouth on consumer visit decision with t