The optimization of search engines to improve the ranking to detect user’s intent

Abstract

The major evolution of the search engine is to understand the user’s query and the intention of the user. The other change in size and all of you is the evolution of the mobile query. Indeed, research on search engines is trying today to bring results of research adapted to the intention of the user. Understand the search intentions of Internet users and paramount to the search engines. But it is also for SEO. By understanding the user’s intention to search, we can define the type of content to produce in order to maximize your chances of positioning. In this article, we focus on detecting and understanding the user’s intent that motivates a user to search the web. The analysis of the history of research is the detailed examination of data on the Web different users for the purpose of understanding and optimizing web management. In this article we propose a new approach to detect user intent through search engine optimization to improve the ranking of a website in organic search results to increase visibility and quality.