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An Evaluation of Museums’ Service Quality and Effect of Demographics: Differences Between Egyptian and Foreign Visitors

Springer Nature, (2015), 183-190
DOI: 10.1007/978-3-319-17383-2_32
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Abstract

The primary objective of this research study is to determine whether there are differences between Egyptian and foreign museums visitors’ evaluation of service. The results indicate that such differences exist, taken into consideration their demographics.

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APA

Abougomaah, N. H., Shaaban, F., & Shell, M. A. (2015). An Evaluation of Museums’ Service Quality and Effect of Demographics: Differences Between Egyptian and Foreign Visitors. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 183–190). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_32

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