UPAYA BERTAHAN HIDUP INDUSTRI RUMAH TANGGA KERUPUK DI DESA KEDURNGREJO KECAMATAN JABON KABUPATEN SIDOARJO

Abstract

The survival effort implemented by closely related to the company owned by small medium businesses because the business itself directly in management by the owner and flexible in adapt in environmental changes .The purpose of the research is to figure out how to survival effort in the home industry crackers Kedungrejo jabon in Sidoarjo District .This research including the descriptive research qualitative methods. The focus of the problem was a matter of survival effort in the home industry crackers Kedungrejo Jabon in Sidoarjo district. Data collection through in depth interviews with informants .Namely , the owner of home industries crackers in the village in Kedungrejo jabon Sidoarjo district.The head of the village and the community consumer Kedungrejo / Kedungrejo village crackers .Data analysis techniques in this research using the qualitative data analysis techniques. The research we can conclude that survival effort in the home industry crackers in Kedungrejo Jabon Sidoarjo district includes, product innovation crackers with different kinds of variant , involving the younger generation in marketing and expansion of production activities and marketing distributed in and out of town , to get out the island.