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A Τypology of Minimalism in Advertising

  • Margariti K
  • Boutsouki C
  • Hatzithomas L
  • et al.
Springer Fachmedien Wiesbaden, (2017), 1-15
DOI: 10.1007/978-3-658-18731-6_1
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Abstract

Minimalism is a dynamic movement that relates to a number of fields ranging from architecture and arts (Adcock, 1990; Botha, 2014; Stevanovich, 2013; Stockl, 2009) to interface (Lenay and Stewart, 2012; Wren and Reynolds, 2004) and computing design (Osen, 1982;...

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Margariti, K., Boutsouki, C., Hatzithomas, L., & Zotos, Y. (2017). A Τypology of Minimalism in Advertising. In Advances in Advertising Research VIII (pp. 1–15). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-18731-6_1

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