Probing Determinants of Intentions to Purchase Processed Foods and Soft Drinks: Explanation Through Mediation

Abstract

Research shows that both cognitions and emotions illuminate consumer decision-making processes; however, quantitative examination of such factors concomitantly as antecedents (i.e., dual-process theory) of food and beverage purchases is deficient. To address this research fissure, data were collected to help explain processed food and soft drink consumption. Data collected for this model support dual-process theory in a food and beverage consumption context; mediating factors are also uncovered.