Gamanak – The Travel Planner with Social Media Mobile Application

Abstract

Travelling is an immensely popular hobby for most people nowadays since it allows them to be relieved of their stress and enjoy various activities among friends and family. It is a form of adventure which allows them to discover new places, meet people of various ethnicities, learn new languages and relish the beauty of the world. While all these make traveling sound amazing, planning such a journey can turn out to be a very tiresome task which requires a lot of time and effort. The modern world has many solutions for this and out of them, digital solutions come out on top. Most mobile applications developed to overcome this issue require partial or full subscription payments while the free applications are inefficient. The main purpose of this research was to provide a solution to the aforementioned problem by developing a free mobile application facilitated with electronical word of mouth, digital references, predefined mechanisms of selection and added features such as reminders. Interviews and questionnaires were used as the main research methodology to gather information from the targeted users. The findings of the study indicated that a majority of the target population would prefer to use an application which uses social media and electronic word of mouth to convey travel details. Overall, it will promote the tourist industry in the country especially after the COVID-19 pandemic.