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Aufbau und Management des Marketing Technology Stack

  • Kupplmayr-Erler V
Springer Fachmedien Wiesbaden, (2021), 353-361
DOI: 10.1007/978-3-658-21688-7_25
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Abstract

… Hier unterscheidet sich das professionelle Management Ihres Marketing … Project Management Office, übernimmt die Koordination und begleitet alle Projekte innerhalb des ‚Marketing …

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Kupplmayr-Erler, V. (2021). Aufbau und Management des Marketing Technology Stack. In Marketing und Sales Automation (pp. 353–361). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-21688-7_25

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