Observation for innovation

Abstract

This chapter explores the role of observational, ethnographic methods in design. Attempts to incorporate ethnography into the design process have had much to do with the realisation that the success of design depends upon adequately understanding the social context into which systems are placed. The use of observational methods in both commercial and academic design projects are documented. The authors advocate observational methods for design, looking at the design setting through the eyes of those who inhabit it, with as much sensitivity as possible.