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Fit for the Future? Shopper-Marketing ebnet neue Wege der Markenführung

  • Frey U
Gabler, (2011), 273-283
DOI: 10.1007/978-3-8349-6460-1_10
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Frey, U. D. (2011). Fit for the Future? Shopper-Marketing ebnet neue Wege der Markenführung. In Shopper-Marketing (pp. 273–283). Gabler. https://doi.org/10.1007/978-3-8349-6460-1_10

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