Theses on Digitalization

Abstract

Companies are alarmed by the buzzword “digitalization” and don’t know specifically what to do. They are hearing about the threat of new business models, reading about the enormous sums paid for startups which haven’t yet made a single dollar of profit and watching their competitors join in the chorus of scaremongers who say their sector is making the big change to Industry 4.0 or is about to be replaced by e-business. And here’s the problem: All of this could, or will be, true—the massive attack on the status quo has already started! The following 11 theses on digitalization explicitly describe how a company should actually respond to the new competitive environment in order to succeed in the market.