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Santa’s Little Helper and Star of Instagram, Elf on the Shelf: Gendered Labour, Normalising Surveillance and Digitising a Childhood Phenomenon

  • Archer C
  • Leaver T
DOI: 10.1007/978-3-030-65916-5_22
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Abstract

… parents now take in the social media age—presenting a carefully curated image and staging of their parenting … This shows a brand clearly using the EotS’s relatability for parents, and …

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Archer, C., & Leaver, T. (2021). Santa’s Little Helper and Star of Instagram, Elf on the Shelf: Gendered Labour, Normalising Surveillance and Digitising a Childhood Phenomenon (pp. 299–312). https://doi.org/10.1007/978-3-030-65916-5_22

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