Analyzing Web Presence of Russian Universities in a Scientometric Context

Abstract

In this paper, we analyse the strategies and stratification of Russian universities in the Northwestern region. By enriching traditional social network analysis scientometric tools, we developed web presence indicators focused on the contexts in which universities are linked with businesses and are mentioned in media. We treat resulting groups in terms of Gouldner’s cosmopolitans versus locals theory, based on differences in their publication strategies, and embeddedness in business connections and media contexts.