Franchising is predominantly used in the service industry where it is increasingly becoming a major player in the world economy. This paper presents work on a project researching how this success can be transferred to the manufacturing industry and the contribution it can make towards manufacturing competitiveness and business expansion. The paper presents a distinction between manufacturing franchising and other enterprise networks. This is followed by a discussion of how franchising can fit into a particular type of network. The conclusion summarises the key points of this discussion.
CITATION STYLE
Hayfron, L. E., Carrie, A. S., Bititci, U. S., & Pandya, K. V. (1998). Manufacturing Franchising and Enterprise Networks (pp. 315–322). https://doi.org/10.1007/978-0-387-35321-0_35
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