On-Line Conferencing in a Marketing Course: Description, Analysis and Reflection

Abstract

Several on-line conferencing products are available commercially, having quickly become popular for use on Web sites. This paper gives one experience using an on-line conferencing product called “WebBoard” in a ‘Strategic Internet Marketing’ class, resulting in greater group interaction outside class between students and between students and faculty. Further, this paper suggests a rubric for analysis of the quality of postings from WebBoard to focus teaching and analytical skills. Bloom’s Taxonomy of Educational Objectives is the source of the categories used in content analysis.