Optimizing technical ecosystem of digital marketing

Abstract

In recent times, marketing products has taken a new dimension and also become a greater challenge. Rapid and steep growth of technology like mobile, internet, and TV has opened new avenues for producers to advertise and market their products to have maximum and far reaching impact. Digital marketing involves the promotion of products through the digital channels and reaching the end consumer at the right time, right place through right channel. The three main pillars of digital marketing are content, data, and technology. Balanced optimization of these components results in an effective digital marketing strategy. Engaging the consumer through digital channels globally with region-specific campaigns is cost-effective, with high return on investment, thus organizations are adopting digital marketing as a priority over traditional form of targeting through print media or mails. Digital media has huge and deep impact on the people of the world. Digital marketing is as much a challenge as it is an opportunity for businesses around the globe. This paper highlights the technical components of digital marketing and various challenges and opportunities to optimize the performance of it.