Exploitation of web resources towards increased conversions and effectiveness

Abstract

The development of Internet technologies is impacting the need to increase their effectiveness in achieving commercial goals. Selecting the most appropriate parameters for their functioning is highly important particularly in the area of online marketing and e-commerce platforms. Moreover, the focus on system performance is observed in terms of conversions and direct responses leading to maximum results. The proposed approach targets the reduction of complexity in the decision-making process with a multistage factorial analysis that is applied to advance the performance of internet websites towards better conversions.