In this chapter I will develop the argument that in political contexts metaphor can be, and often is, used for ideological purposes because it activates unconscious emotional associations and thereby contributes to myth creation: politicians use metaphor to tell the...
CITATION STYLE
Charteris-Black, J. (2011). Metaphor in Political Discourse. In Politicians and Rhetoric (pp. 28–51). Palgrave Macmillan UK. https://doi.org/10.1057/9780230319899_2
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