Effect of ICT tools attributes in accessing technical, market and financial information among youth dairy agripreneurs in Tanzania

Abstract

The purpose of this article is to determine the effect of Information and communications technology (ICT) tools’ attributes in accessing technical, market and financial information among youthful dairy agripreneurs in Arumeru District, Tanzania. Data were collected through a standardized questionnaire from 347 farming households. Descriptive statistics and multivariate probit regression were used to analyze the data. The results of the study show that utilization of the various ICT tools (mobile phone, television (TV) and radio) is interrelated, whereas several factors, including extension contacts, installation of electricity, level of buyer trust, availability of market information and receiving of remittances, are found to affect the probability of ICT use. Findings also reveal that complementarity, accessibility, relevance and timeliness had a positive effect on ICT use, while the feedback attribute had a negative influence on ICT use. This finding underscores the need to consider ICT tools’ attributes when designing a sustainable ICT-based information delivery model for dairy youth agripreneurs. An understanding of actual users’ preference for ICT attributes can provide a blueprint for the ongoing ICT-based public- and private-sector initiatives that target youth-users more effectively.