Campaign Design to Nudge Men in Public Spaces in Order to Reduce the Crime Rate Against Women

Abstract

Incidents like groping, eve-teasing, etc. are becoming common in public spaces of cities like Delhi. Females are not able to defend themselves in these situations due to various reasons. The research was conducted with the objective to understand what can be done for females in order to protect them. The results of the research emphasized the direction of awareness amongst offenders. It was also revealed that current self-defence solutions are not readily accepted by most of the Indian females. After considering the psychology of both offenders and victims through surveys and the literature review, social nudge was taken as a concept to design the campaign graphics in the public spaces. Graphic concepts were created to tap into the offender’s mind by redirecting the flow of thoughts while in public space.