Made to order real estate mode based on Stackelberg model and cooperative game theory

Abstract

As a represented of the made-to-order mode of commercial property by Wanda, it begins to spread rapidly throughout China, but there are some inherent problems in the process. This paper discusses the strategy about rent and rental area between retailers and property developers in order to maximize their profit, when retailers and property developers are respectively in non-cooperative game theory and cooperative game theory. Through longitudinal comparison of the model, to demonstrate the factors that influences the profits, through the mutual lateral comparison, to discuss the best strategy balance. This paper expects the cooperation between retailers and property developers can be more reasonable and rational, and the understanding of commercial property market development can be enriched and deepened. © 2014 Springer-Verlag Berlin Heidelberg.