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Book Chapter

Changes in Fashion Communication

  • Winterhalter C
Springer International Publishing, (2019), 283-298
DOI: 10.1007/978-3-030-15436-3_26
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Abstract

… The consumer will define trade with his/her demand for immaterial goods, thus becoming the absolute protagonist of the market … Today, even the trendy products proposed by the fashion industry are undergoing the boost towards this future phase of the market …

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APA

Winterhalter, C. (2019). Changes in Fashion Communication. In Fashion Communication in the Digital Age (pp. 283–298). Springer International Publishing. https://doi.org/10.1007/978-3-030-15436-3_26

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