Relation between Total Quality Management and the Performance of E-commerce

Abstract

Total quality management is the assurance of quality in the respective field and e-commerce is the buying and selling online. Online sites should and have implemented quality tools that results in better productivity and customer satisfaction. E-commerce is the most frequently used term in many companies because it assures quality control and quality assurance. Quality is controlled and assured by implementation of quality management. When a company launches their online site, the main goal is to assure their quality, to promote their products, to increase the sales and make happy and loyal customers KEYWORDS Total quality management-customer engagement-customer loyalty-Electronic commerce-online transactions-continuous improvement-Quality assurance-Quality controlling