Organizational Identity and Value Triangle: Management of Jungian Paradoxes to Enable Sustainable Business Model Innovation

Abstract

This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With an ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and management. Also providing a framework to evaluate the level of sustainability of business models, this book critically reviews existing literature on the topic to examine the potential of SBMI in research. The author employs a number of case studies to illustrate the integration of sustainable business models throughout the value chain, and their influence on wider social, environmental and business activities.