In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this ``new'' world is service-dominant (S-D) logic. However, there are no guidelines or a commonly agreed framework for systematically conducting S-D logic research. To fill this gap, this chapter reviews and analyzes the use of S-D logic in research. It provides recommendations for conducting S-D logic in research and proposes an organizing framework for applied research settings and beyond.
CITATION STYLE
Ehrenthal, J. C. F., Gruen, T. W., & Hofstetter, J. S. (2021). Recommendations for Conducting Service-Dominant Logic Research (pp. 281–297). https://doi.org/10.1007/978-3-030-48332-6_19
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